OPEN TO WORK
From Outdated to Outstanding:
A Digital Glow-Up that Drives Business
CLIENT:
BRAND
ROLE:
DIRECTION
STRATEGY
CONTRIBUTORS:
Rob DeMartini
Daniel Botha

WEBSITE GLOW-UP
SCROLL
As a powerhouse in accounting, tax, and consulting, Armanino needed a digital facelift. Known for top-notch solutions across various industries, it was time for their online presence to shine just as brightly.
The Challenge
The old website was like a relic from the early internet days – outdated design, clunky search functionality, and messages scattered all over the place. It needed a serious digital glow-up to showcase our expertise, engage visitors, and turn those visits into conversions.
The Solution
We gave the site a total makeover, transforming it from a digital dinosaur into an online rockstar. The visuals introduced a modern, clutter-free look that simplified navigation. Through epic storytelling, we positioned clients as heroes on a financial journey with Armanino as their guide. Personalizing the experience, we tailored content to each visitor, enhancing engagement. We supercharged the search functionality for quick information retrieval and optimized conversions with streamlined navigation and direct calls to action. SEO enhancements, including pillar pages, boosted visibility and rankings, while transitioning to Figma improved our creative process efficiency.
The Results
Post-overhaul, Armanino's website wasn't just a digital brochure – it was an engaging, conversion-driving powerhouse. User engagement and conversion rates soared, firmly establishing the new site as a pivotal tool for business growth. The result? A more trusted, compelling, and business-savvy online presence that gets the job done.
28%
YOY Traffic Increase
3:40M
Average Visit Duration







