Creative Director
OPEN TO WORK
RIDING THE WAVES:
Transforming Booths into Bold Experiences
CLIENT:
CONSULTING
ROLE:
DIRECTION
STRATEGY
CONTRIBUTORS
SARAH THOMA
EXPERIENTIAL EVENT
SCROLL
Armanino, a top Gold Certified Microsoft Dynamics partner, excels in tech support and implementation. But a stale approach to event presentations was holding us back from showcasing the brand’s vibrant personality.
The Challenge
Our booth presentations had become stagnant and lacked the emotional connection we needed. As a team, we knew we needed a bold, fresh approach to captivate our audience and showcase the brand's vibrant personality.
The Solution
We created an immersive, tropical-themed booth featuring a survey game about Microsoft Dynamics with gift card rewards for the top performers. This digital tool not only engaged attendees but also acted as a lead magnet.
Leading this initiative, I collaborated with subject matter experts, creative, production, and external vendors to bring this vision to life. I also presented a business case to stakeholders, aligning our creative concept with measurable outcomes.
The Results
$1.5M Marketing Pipeline 🚀
Our booth experience directly contributed to a significant pipeline boost.
300+ New Leads Generated 📈
A clear outcome of our interactive and digital engagement strategy.
Strategy & Business Analytics Partner
"This booth went well and everything fit. The charging stations were interesting and kept people there. The trivia made people stand in line. We stood out for our experience and I think thats a good thing. We got a crap ton of action."
Testimonial
