Creative Director
OPEN TO WORK
RIDING THE WAVES:
Transforming Booths into Bold Experiences
TYPE:
Performance Campaign
ROLE:
Visionary
Strategist
Collaborator
CONTRIBUTORS
Sarah Thoma
Katherine Rivera
Michelle Schultz
Pedro Gajardo
MEDIA CAMPAIGN
SCROLL
Armanino needed to break free from traditional industry norms and assert itself as a bold, innovative leader in a competitive consulting landscape.
The Challenge
Mid-sized consulting firms like Armanino often struggle to stand out against larger, established competitors. Clients sought partners capable of navigating complex transformations amid digital disruption and market volatility.Mid-sized consulting firms like Armanino often struggle to stand out against larger, established competitors. Clients sought partners capable of navigating complex transformations amid digital disruption and market volatility.
My Role
As Creative Director, I guided this ambitious project from strategy to execution, uniting stakeholders, managing creative development, and ensuring every deliverable exceeded expectations. From conceptualizing the vision to leading production, I ensured alignment across channels and pushed boundaries to redefine what success looked like for Armanino.
The Solution
The 2024 "Spark Your Success" campaign transformed Armanino’s market presence by embracing a bold differentiation strategy:
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Multi-Channel Impact: TV, web, social media, email, and radio maximized reach.
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Dynamic Storytelling: A phased rollout, starting with a 60-second anthem spot and cascading into shorter, punchy segments (:30, :15, :08).
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Unique Visual Identity: 3D cinema visuals created a fantastical world that stood apart from competitors.
This bold, conversational campaign broke through industry monotony, showcasing Armanino as a trusted partner for transformation.
Key Takeaways
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